In the spring of 2018 at Live Oak Communications, I was the account supervisor for Elon Inclusive Community – a university-wide effort to promote a diverse and inclusive campus. We launched the "Long Live the Lamberts" campaign to honor Elon's former president, Leo Lambert, a campaign that I planned and executed from February to March of 2018.
These were some of the digital products we used to promote the campaign before, during and after the launch. The creation of these materials was a combined effort by my account team and the Live Oak creative team. The Snapchat geofilter (left) went live the morning of the launch and was viewed over 18,000 times in under 24 hours. The promotional video (right) was posted on Facebook and Instagram for several days leading up to the launch.
"Long Live the Lamberts" Campaign Analysis
This presentation, created by Live Oak's analytics team, displays the social media data surrounding the "Long Live the Lamberts" campaign. It shows the Twitter insights, Snapchat metrics, Facebook data, as well as recommendations for future campaigns.